Little Black Dress

One dress. Five days. A world of difference.
What is LBDI?
Founded in 2014 by the Junior League of London, the Little Black Dress Initiative (LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions poverty places on choices, opportunities, and access to resources. Advocates wear one black dress (or outfit) for five consecutive days, in an effort to spark conversations and awareness about poverty and related issues. They also tap into their social media networks by posting about the initiative throughout the week. To date, dozens of Junior Leagues have replicated the initiative in their own communities, collectively sparking countless conversations and raising hundreds of thousands of dollars in support of important community programs.
The Little Black Dress is most commonly known as every woman’s fashion staple, offering instant glamour at any event or occasion. However, it is also a reminder of the women who balanced trays, stocked shelves, washed and folded clothes and worked the switchboards. It was a uniform for the “working girls”.
The Little Black Dress Initiative (#LBDI) is a week-long awareness and fundraising campaign that harnesses the power of social media to illustrate the restrictions that poverty places on the choices, opportunities and resources available to women and children in East Texas.
16.4% of the population for whom poverty status is determined in Smith County, TX (36.1k out of 220k people) live below the poverty line, a number that is higher than the national average of 13.1%. The largest demographic living in poverty are females 25 – 34, followed by males 18 – 24 and then females 18 – 24.
During the 5 days of #LBDI, Junior League of Tyler members are encouraged to wear the same black dress while sharing a fundraising link on social media. The funds raised by #LBDI will be returned to our community through the current JLT Community Projects:
JLT Community Assistance Fund
Alzheimer’s Alliance of Smith County
Angel Layettes
Bethesda Health Clinic
Care Closet
Champions for Children
Children’s Advocacy Center
East Texas Crisis Center
East Texas Food Bank
The Fostering Collective
Girl Power
Habitat for Humanity
Literacy Council of Tyler
Meals on Wheels
Mentoring Alliance
St. Paul Children’s Services
Summer Reading Camp
Texas Adaptive Aquatics
Tyler Museum of Art