General Information

About Mistletoe & Magic

In its 46th year, Mistletoe & Magic is a four-day holiday shopping event held November 6 – 9 at the W.T. Brookshire Conference Center in Tyler, TX. This holiday shopping event is a collection of more than 65 specialty boutiques and merchants from all over the country showcasing antiques, artwork, gourmet foods, jewelry, seasonal decorations, housewares, adult and children’s clothing, gifts and so much more.

As the Junior League of Tyler Inc.’s largest fundraiser, Mistletoe & Magic raises crucial funds that help financially support local nonprofit agencies and community programs within Smith County. Some of those agencies include Children’s Advocacy Center of Smith County, Fostering Collective, Christian Women’s Job Corps, Literacy Council, and many more. Our Mistletoe & Magic Holiday Shopping Event brings in shoppers from all over East Texas throughout the weekend. Thursday and Friday, we have an exciting brunch and special events thoughtfully planned to peak community interest and create a buzz around our holiday market. Past brunch speakers have included Kendra Scott, Christy Beam–the author of Miracles From Heaven, and Miss Kay from Duck Dynasty.

About the Junior League of Tyler

The Junior League of Tyler, Inc. is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.

The Junior League of Tyler, Inc. has been instrumental in founding the following organizations in Tyler/Smith County: Hospice of East Texas, Stewart Regional Blood Center, The Discovery Science Place, Tyler Museum of Art and Tyler Teen Court.

In its 65 years of service, the Junior League of Tyler has contributed volunteer hours and money to over 200 agencies, including: Bethesda Health Center, Children’s Advocacy Center, CASA, East Texas Food Bank, Habitat for Humanity and many more.


Proceeds from Mistletoe & Magic will be returned to the community through the projects and placements of the Junior League of Tyler,

1919 South Donnybrook, Tyler, Texas 75701