Mistletoe Merchants

Dear Prospective Merchant,

The Junior League of Tyler, Inc. and the 2018 Mistletoe & Magic committee are excited to begin the merchant selection process for this year’s show.  Our unique shopping experience will be located at Harvey Convention Center in Tyler, Texas.  The membership and committee will host the 40th annual Mistletoe & Magic Thursday, November 15th through Saturday, November 17th, 2018.

 The Mistletoe & Magic Merchant Committee will review all merchant applications. Below are factors that are considered for selection.

  1. Quality and type of product in each category (jewelry, food, clothing, etc.) and price points.
  2. Presentation of merchandise submitted (current merchandise photos, previous booth photos and samples are required with application).  Each merchant should provide a unique shopping experience – as if you were walking into a specialty shop.
  3. Promptness in returning ALL completed information.
  4. Rotation of previous participants with new merchants in the same category.

If you are interested in participating in Mistletoe & Magic 2018, please follow the instructions at the bottom of this page.  All applications will be presented to the Merchant Committee. Mistletoe & Magic reserves the right to limit the amount of similar merchandise.  If accepted to the show, only items listed on your application will be allowed. Changes must be requested in writing to the Merchant Chairman. Subleasing of merchandise on consignment will not be allowed unless requested in writing and approved by the Merchant Committee. We reserve the right to accept all or part of your merchandise.  Previous participation in Mistletoe & Magic does not guarantee selection.  Booth size and location is determined at the discretion of the Merchant Committee and on a first-come, first-served basis. You will be advised of your booth size and location within the month preceding the show.

The Junior League of Tyler receives NO percentage from merchant booth sales. 

The show application will be available online until April 27th, 2018. Committee selection begins Friday, April 13, 2018.  Those applications received by Monday, April 2nd, 2018 will be notified of their status by the end of May.  Applications received after April 2nd will be notified in a timely manner and/or as booth space becomes available.  All applications, booth photos and samples MUST be submitted for an application to be complete.

Thank you for your interest in Mistletoe & Magic. Please contact us if you have any questions.


Melissa Ivey, Merchant Co-Chair

Candace Enright, Merchant Co-Chair


**Instructions for Applying to Mistletoe and Magic 2018: 

Please follow the steps below to apply:

Returning Applicants and Merchants: 
If you have applied and/or participated in Mistletoe and Magic in previous years, you will use the same login and password that you created when you first applied. Please do NOT recreate a new account if you have applied in past years. If you have forgotten your log-in or password please click here for assistance.

Log in to your Merchant Corner page to access our 2018 application. To do this, click on “Members” at the top right section of the screen. The application will be available until April 27th, 2018. Once in your Merchant Corner, click on on the link “Apply to be a merchant.” Be sure to hit the submit button at the bottom when you’re finished.

Print and fill out the sample and photo submission form and mail it in. This is located under Merchant Resources on the Mistletoe and Magic area of the website and also within your Merchant Corner. If you choose to send photos via e-mail, you may e-mail them to merchantchair@juniorleagueoftyler.org.  Without photos and/or samples, your application will be considered incomplete.

New Prospective Merchants: 
If you’re a new prospective merchant application, you must first create a profile before you will be allowed to complete the 2018 Merchant Application.  Please submit a request for a merchant profile by clicking here.

Once you receive an email that your profile has been approved (within 2-3 days), you must visit our website, click the tab “member login” and login to the Merchant Corner area of the site.

Click on the link “Apply to be a merchant” and fill out all of the information required. The application will become available during the month of February. Be sure to hit the submit button at the bottom!

Print and fill out the sample and photo submission form and mail it in.  If you choose to send photos via e-mail, you may e-mail them to merchantchair@juniorleagueoftyler.org. Without photos and/or samples, your application will be considered incomplete.