Where will Mistletoe & Magic be held?

The 45th Annual Mistletoe & Magic Holiday Gift Market will be held November 29 – December 2, 2023 at the W.T. Brookshire Conference Center- 2000 W Front St. Tyler, TX 75702

What are the general shopping hours?

Please stay tuned for 2023 general shopping hours.

Please see the Events page for further details.

Where do I purchase general admission tickets and how much do they cost?

Tickets can be purchased at the Market or online. Cash or credit cards (Visa, MasterCard, and American Express) are accepted. All ticket sales are final with no exceptions or refunds.

General admission rates are:

Adults $12 each per day

Children 6 and under are free

What are the Special Events this year and how much are tickets?

You can find all of the information for special events and purchase tickets on our Events page.

Are there multi-day passes?


Are strollers, carts, wagon, and rolling bags allowed?


What are the safety measures for Mistletoe & Magic 2023?

The Junior League of Tyler is monitoring the current COVID-19 situation in Smith County and the surrounding areas. At this time the dates for Mistletoe & Magic remain as scheduled. The health and safety of our guests and merchants is our top priority. We will consider guidance from the state and local officials for safety protocols and will announce any changes closer to the time of the event.

Where do I find information on becoming a 2023 Mistletoe & Magic Merchant or Corporate Sponsor?

If you are interested in being a Mistletoe & Magic merchant, please complete the online request for notification. A link to this form can be found on this website in the Merchant page. Please contact Michelle Denson, Mistletoe & Magic Merchant Chair at merchantchair@juniorleagueoftyler.org

For information concerning corporate sponsor opportunities, please contact Callie Fry, Mistletoe & Magic Fund Development Chair at mistletoefunddevelopment@juniorleagueoftyler.org or click HERE.

For any other questions about Mistletoe & Magic, please call 903.595.5426.